Effective Copywriting Techniques: The Ads That Sell
(Download) File size: 68.Mb
Description : Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Or is it workmanship to be judged for an award or recognition? It’s none of the above.Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter’s job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.As Claude Hopkins wrote in his timeless classic, Scientific Advertising:”To properly understand advertising or to learn even its rudiments, one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman’s standards.”Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.”It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.”The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman.”A salesman’s mistake may cost little. An advertiser’s mistake may cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade.
Many password managers have a large set of extra capabilities: bookmark manager, working as a toolbar for a browser, random password generator. These choices supplies consolation and security to your internet surfing. All your info are securely saved and you can easily auto login your favourite web sites.
2. Not enough concepts to blog daily attributable to insufficient time to explore for brand new concepts.
4. Worse of all, they aren’t making sufficient money from the web.
If for example you are a typical individual who does not have any curiosity in the scrap metal industry and just need to eliminate your auto scrap metal, the easiest approach is to promote it. There are firms that provide full recycling of automobiles and pay cash for the metal brought forward. One such firm is 419 Steel and Auto Recycling Centers, Inc. They take motor vehicles, automotive batteries, aluminum and different metals. This gives an answer to the issue of getting undesirable auto scrap steel. It also offers some money-making opportunity for what you might think about as garbage.