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Business Branding for the Non-Designer: A Simple Guide to Brand Your Business Like a Pro

[Ebook free] File size: 37.Mb

Author : Chrissy Carpenter
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Description : TAKE CONTROL OF YOUR BRANDThink you need a large budget and a giant marketing firm to brand your business? Not so fast.nbsp;This guide breaks branding down into easy-to-understand, easy-to-execute steps, giving non-designers everything they need to create winning brands and successful business marketing. In this book yoursquo;ll learn:How to create a brand that genuinely represents your business and what yoursquo;re selling… And how to wrap your branding elements into every aspect of your business.How to conduct market research on a limited budget… It is totally possible to do this without breaking the bank!How to assess your brand and those of your competitors… Itrsquo;s time to get to know yourself and the competition.How to identify, target and market to your businessrsquo; specific audience… Yes, itrsquo;s REALLY that important. Without defining a target audience yoursquo;re squelching your chance at ultimate success.How to name your business and create your mission statement… Choosing a name for your business can be a challenge – and fun.How to build your brandrsquo;s identity… Irsquo;ll teach you how to create a logo, tagline, and visual elements that will reinforce your brand message and make it memorable.nbsp;How to expand your reach… Irsquo;ll show you how to use social media to reach your target audience and get them to engage with your brand.Whether yoursquo;re just getting started, or are looking for a branding refresh, this tutorial offers you straight-forward, organized guidance to tackle your branding with confidence and ease!

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