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Abbastanza verde non egrave; verde abbastanza: storie di greenmarketing (Italian Edition)

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Author : Alessio Alberini
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Description : Com’egrave; cambiato il concetto di sviluppo sostenibile in Italia dagli anni ’70 ad oggi e com’egrave; cambiata la comunicazione delle aziende intorno a questo tema? Attraverso esempi di buone e cattive pratiche, ricerche ed esperienze, Alessio Alberini ci aiuta a riflettere sul reale impatto delle decisioni aziendali in materia di produzione e vendita. Un manuale pieno di idee utili agli imprenditori che abbiano voglia di stravolgere le regole ed inserirsi in un nuovo schema economico, ma anche alle persone che vogliono vederci chiaro e partecipare a questa rivoluzione in modo consapevole.

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