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Construye una gran empresa de E-commerce en Meacute;xico (Spanish Edition)

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Author : Albert Serrano Pons
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Description : Te encuentras frente a un libro uacute;nico en Meacute;xico y Latinoameacute;rica. Un libro que te ayudaraacute; a responder a muchas preguntas sobre el tema del comercio electroacute;nico. Con la experiencia de uno de los expertos en comercio online maacute;s reconocido en Meacute;xico podraacute;s aprender las claves de los e-commerce que mejor funcionan en el paiacute;s. A traveacute;s de maacute;s de 200 paacute;ginas llenas de conocimiento y experiencias, podraacute;s comprender las estrategias que funcionan en marketing digital, la tecnologiacute;a a implantar, los procesos logiacute;sticos criacute;ticos, coacute;mo financiar una empresa de comercio electroacute;nico y hasta coacute;mo gestionar el talento digital. Tambieacute;n conoceraacute;s el punto de vista y la opinioacute;n de 35 expertos del e-commerce mexicano provenientes de empresas como Amazon, Google, Yahoo!, Microsoft, Linio, Privalia, Soriana, Palacio del Hierro, Mercado Libre, Paypal, Cabify, Ebay y muchas maacute;s, sobre las oportunidades, los retos y las dificultades que cualquier emprendedor o empleado se encuentra al trabajar en el comercio electroacute;nico.

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