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Consolidacioacute;n de los modelos de negocio en la era digital: Un estudio elaborado por para CEDRO (Spanish Edition)

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Author : Javier Celaya, Joseacute; Antonio Vaacute;zquez, Mariacute;a Jesuacute;s Rojas, Elisa Yuste, Maribel Riaza
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Description : En esta III edicioacute;n del ”Estudio de nuevos modelos de negocio en la era digital”, hemos querido hacer una recapitulacioacute;n de su evolucioacute;n en los uacute;ltimos tres antilde;os. Al mismo tiempo, hemos elaborado una encuesta para identificar coacute;mo estos modelos estaacute;n siendo utilizados en el sector editorial, los resultados que se estaacute;n obteniendo y sus previsiones de aplicacioacute;n para los proacute;ximos antilde;os.El objetivo era, no soacute;lo exponer de forma agregada el desarrollo empresarial de cada uno de los modelos de negocio de la era digital, sino tambieacute;n ver cuaacute;l es la opinioacute;n que el sector editorial espantilde;ol tiene sobre ellos y su grado de uso. Para ello, se elaboroacute; una encuesta que se hizo llegar a diversos profesionales del mundo del libro. Dicho cuestionario se envioacute; directamente a la base de datos de editores y autores de CEDRO y a otros profesionales del sector y se viralizoacute; durante varios diacute;as en redes sociales.

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